UC Workshop on Recruitment and Enrollment of Non-Resident Undergraduates (6/14-15/2010)

DRAFT – 5/27/10


Monday, June 14 Saratoga Ballroom

9:00 to 10:00 Registration – coffee/tea

10:00 to 10:20 Introductory Session: Goals for the workshop

Tom Lifka, Associate Vice Chancellor, Student Academic Services, UCLA

10:25 to 11:00 (Chancellor Birgeneau)

11:05 to 12:15 Where is UC now regarding enrollment of non-residents?

Tom Lifka, Associate Vice Chancellor, Student Academic Services, UCLA

12:15 to 1:30 Asian Buffet Lunch - Saratoga Ballroom

How can UC best go about effectively communicating the educational imperative for non-resident enrollment and impacts on diversity?

Tom Lifka, Associate Vice Chancellor, Student Academic Services, UCLA

1:30 to 2:30 Round Hole: Square Peg – Fitting the Non-Resident Applicant into UC Admissions Processes and Practices

Presentation and Facilitated Discussion

Co-Facilitators will present some of the UC admissions practices that are called into question as we embark as a system on increasing enrollment of non-resident students. This session will stimulate a discussion of current policies/practices that serve currently as an impediment to the non-resident applicant.

The presentation will provide a review of current UC admission processes and practices impacting non-resident recruitment and enrollment. This will be followed by a facilitated brainstorming session with participation by all. Next steps will be identified with a goal to develop recommendations for UC leadership that would reduce/eliminate policy/procedure challenges.

Presenters: Brent Yunek, Associate Vice Chancellor, Enrollment Services, UCI;
Susan Wilbur, Director of Undergraduate Admissions, UCOP

2:30 to 2:40 Stretch Break – beverages and cookies

2:40 to 3:50 Building a robust prospect pool of students your campus seeks to enroll and graduate is a key component to having an effective recruitment plan. UC Berkeley and UC Riverside will describe how they work with two key partners- CollegeWeekLive and Zinch, to attract prospective students and maintain relationships through the yield cycle.

Presenters: Bob Patterson, Deputy Director of Undergraduate Admissions, UCB
Emily Engelschall, Director of Undergraduate Recruitment, UCR
Mike Garvin – CollegeWeekLive
Robert Rosenbloom – CollegeWeekLive
Brad Hagen - Zinch)

3:50 to 4:00 Stretch Break – beverages and cookies

4:00 to 5:00 Panel Session: Armchair vs travel: Communication strategies and considerations. Panelists will discuss their experiences and perspectives and offer suggestions for connecting with domestic and international non-resident students. Q&A to follow brief presentations.

Moderator: Christine Van Gieson, Director of Admissions and Associate Dean for Enrollment Services, UCSB

Panelists: Martin Bennett, EducationUSA Marketing Coordinator, Institute of International Education
Lee Melvin, Vice President for Enrollment Management and Planning, University of Connecticut

5:00 to 5:40 Diversity considerations and the tools necessary to ensure diversity. Financial Aid and “discounting.” What investment in student financial support will be needed for success and for achieving diversity? Review of current non-resident diversity data.

Tom Lifka, Associate Vice Chancellor, Student Academic Services, UCLA

For dinner, you are on your own!

Tuesday, June 15 Hops Bar and Grill /Napa Valley Room

7:30 to 8:30 Registration/Networking – beverages and muffins

8:30 to 9:00 Review of international trends meeting international priorities for US colleges and universities- OpenDoors

Martin Bennett, EducationUSA Marketing Coordinator, Institute of International Education

9:00 to 10:30 International and domestic recruitment collaborations between UC campuses and other universities; collaborations among UC campuses. Use of commercial consortia for international recruitment.

Presenters: Walter Robinson, Assistant Vice Chancellor and Director Office of Undergraduate Admissions
Martha Pitts, The College Board
Mike Garvin – CollegeWeekLive
Robert Rosenbloom – CollegeWeekLive
Brad Hagen - Zinch

10:30 to 10:45 Stretch Break – beverages and muffins

10:45 to Noon Panel Session: Collaborative relationships with individual secondary schools and college counselors in recruiting and enrolling domestic non-residents.

Moderator: Walter Robinson, Assistant Vice Chancellor and Director Office of Undergraduate Admissions

Panel: Vicki Englehart, Dean of College Counseling and Guidance, Lake Highland Prep, Orlando, Florida
Diane Freytag, Director of Counseling and Advising, The Overlake School, Redmond, Washington
Myron Arakawa, Director of College Counseling, Punahou School, Honolulu, Hawaii

Noon to 12:45 Taste of Italy Buffet Lunch – Hops Bar and Grill

12:45 to 1:30 College Board Enrollment Planning Services- College Board can provide a number of tools (Recruitment Plus, Enrollment Planning Service, Descriptor Plus and Student Search Service) that will allow us to strengthen our recruitment efforts, gain a deeper understanding of our prospective students and improve communication.

Martha Pitts, The College Board

1:30 to 2:30 Panel Session: Building relationships with California Community Colleges in UC recruitment/enrollment of international students. (Santa Monica Contact)

Brent Yunek, Associate Vice Chancellor, Enrollment Services, UCI

2:30 to 2:45 Stretch Break – beverages and brownies

2:45 to 3:45 Panel Discussion - A conversation on some of the ways that a campus might coordinate domestic and international non-resident recruitment across a broad spectrum of offices/units.

The panelists will share their experiences using a variety of campus organization resources to seek enrollment from non-residents in both campus degree and non-degree programs.

Some topics that will be raised are: the use of agents, leveraging current efforts of summer and extension outreach, and building a recruitment culture throughout the campus community.

Moderator: Kevin Browne, Assistant Vice Chancellor – Enrollment Management and Extension, UC Merced

Panel: James Maraviglia, Assistant Vice President, Cal Poly San Luis Obispo
Gary Matkin, Dean, UC Irvine
Darin Menlove, Assistant Director of Programs, Summer Sessions, UC Berkeley
George Beers, Dean, Foothill College

3:45 to 4:15 Closing session: next steps and desired deliverables. What should be included in a UC Non-Resident Recruitment/Enrollment Resource Guide?

Tom Lifka, Associate Vice Chancellor, Student Academic Services, UCLA